Reputation Management: Having a good reputation is crucial when it comes to developing your business, both in terms of attracting consumers and potential employees to your company. The below will focus predominantly on the latter as having specifically a good employee reputation, you are going to be able to both attract and retain some of the top talent that is out there in your market. All of this is key when ensuring the success of your business since the foundation of an organisation is its staff.
Why is Employee Reputation Management Important?
Organisations have begun to focus a lot more strongly on what their employer brand is and how it is perceived. Popular review sites such as Glassdoor highlight just how important it is to have good employee reputation management. Reasons include:
- Three quarters of hiring decision makers confirm that businesses will have more luck attracting talent when candidates know about said business, namely what you’re called and what you do.
- Just under 90% of job seekers state that the reputation of a company pertaining to how they treat their employees is important.
- The same percentage confirm they are likely going to research the reputation of a company, as well as reviews and ratings, before they apply for a job within that company.
Employees are crucial when it comes to contributing towards your business’s overall success and as such, it is important that you attract top quality talent and create an atmosphere they are happy to work in. When your business recognises the importance of employee reputation management, you are going to be capable of attracting and keeping the right talent and helping your business grow as a result.
How Can You Improve Employee Reputation Management?
There are several different ways that you can improve your organisations employee reputation management. These include:
Speak to Current Employees About How You Can Improve
Communication is important in every aspect of business and improving your reputation management is no exception. It’s always quite difficult for employees to simply go up to their manager and speak about how they are finding work and what they would change. As such, if you approach them to instigate the conversation, they will be a lot more likely to provide helpful information. Some go to questions include:
- Is there any way that work could be more fun?
- If you were in my position, then what changes do you think you would make?
- What information have customers given you about the business?
- If there was one thing you were allowed to change about what we do, then what would it be and why?
- How can we set you up for further success in the future?
When you are being up front with employees and asking them exactly how you can effectively change your business for the better, you will get a lot of helpful insight. Employees are also going to feel like they have a stake in the company and are genuinely being listened to, which will encourage them to continue putting ideas forward and improve your reputation with that employee.
Monitor Employee Reviews and Respond to Them
There are a number of ways that you can improve the online presence of a business but the starting point is understanding what the current perception of your business is. It is very important that you monitor your company’s reputation because you are going to understand the different aspects that you need to work on and what is currently going well.
Using software such as that provided by Yoono, you will be able to get full reports prepared about your business that give a clear indication with how you are perceived by the public. This will help you with determining whether your organisation is seen as a good place to work or not.
You will also be able to respond to some of the reviews and comments that have been left about your business, which should be able to help with improving your current employees experience and help your online reputation. You tend to find that people considering working for your business will be reassured into applying if they see that you are an active employer and are constantly striving to improve your current employee’s enjoyment of work.
Improve Your Interviews for Reputation Management
When it comes to interviewing people who are going to be accepting roles within your company, it is important that the process is as straightforward as possible, and you are asking the right questions. You could ask something that a candidate does not like the sound of or does not deem necessary and as such, they might re-evaluate their decision when offered the job.
Be sure to take the time to perfect your interview strategy and ask questions to current employees who have been interviewed to find out what you’re doing right and what you’re doing wrong. Employee and candidate feedback is going to be very useful for this. Be sure to listen to their comments carefully and then make changes that will improve your overall hiring process.
How Will Employer Reputation Lead to Your Business’s Growth?
Employees are a fundamental part of any business; you are not going to be able to succeed and grow if you do not have the right people working for you. The right people for you will have other options so it is important that you are painting your company in a positive light which is somewhere they could see themselves working. The key to doing this is by establishing a positive online reputation and have consistent branding. By cementing yourself as a brand loved by consumers and employees alike, you are not going to struggle with attracting talent.
Building a Positive Online Employee Reputation
It is very important that your organisation has a positive online reputation, both for prospective employees and consumers. It is a massive factor for job seekers and hiring decision makers. There are a few different ways that you can improve the online reputation of your business, including by speaking to current employees, improving your interview process, and monitoring your online reputation.
If you want to effectively monitor your online reputation, then you should consider enlisting the help of an organisation such as Yoono. Yoono can provide breakdowns about your company, detailing what is being said and as such, establishing what your overall reputation is. If you have any questions or would like to know more about how Yoono can benefit your business then do not hesitate to get in touch.
