Social media has transformed the recruitment process, becoming a crucial tool for businesses looking to attract top talent and Professionals looking for the next step in their career.
With a staggering 4.33 billion active social media users worldwide, it’s no wonder that social media has completely revolutionised how companies approach recruitment.
According to a Jobvite study, 73% of businesses have hired a candidate through social media, highlighting the effectiveness of social media in attracting top talent. Moreover, the same surveys found that 93% of recruiters use LinkedIn to search for and evaluate candidates, while 66% use Facebook, and 54% use Twitter.
In this blog post, we’ll dive into the role social media plays in digital recruitment from a business perspective and explore the myriad of benefits it offers to companies seeking to expand their talent pool.
Social Media Recruitment Defined
Social media platforms are becoming increasingly important for talent acquisition professionals to find and recruit candidates. Social recruiting, also known as social media recruiting, social hiring, and social recruitment, involves using social media channels to find and attract potential candidates.
Social media is not only useful for recruitment, but also for employer branding. By showcasing their employee value proposition, employers can optimise their inbound recruitment efforts and attract the best talent.
With the steady rise in social media usage, social media recruitment has become more popular among talent acquisition professionals. This is because social media has proven to be an effective recruitment tool, with almost three-quarters of workers aged 18-34 finding their most recent job through social media recruiting. In addition, almost 90% of recruiters have hired someone through LinkedIn.
Businesses with well-structured social recruitment strategies are more likely to attract passive job seekers, promote their company culture, save money on job advertising, target candidate personas more effectively, and receive more referrals.
One of the primary advantages of social media recruiting is its vast reach. Social media platforms such as LinkedIn, Twitter, and Facebook have millions of users worldwide including job seekers, providing businesses with an opportunity to connect with potential candidates on a global scale.
Not only that, job seekers are actively job searching on social media, in fact, 86% of job seekers use social media in their job search and/or reach out to contacts and recruiters about jobs on social media.
By utilizing social media platforms to advertise job openings, businesses can reach a wider audience than traditional recruitment methods, such as print ads or job fairs.
Another study by Careerarc showed that 92% of employers use social and professional networks to recruit talent, ranking above employer referrals (87%), job boards (82%), and job ads (72%).
The potential to access candidates globally provides businesses with the opportunity to tap into a diverse pool of candidates. In addition, social media recruitment can be cost-effective, allowing businesses to reach a large audience at a fraction of the cost of traditional recruitment methods.
Reach Passive Candidates
One of the biggest challenges in recruiting is finding the best candidates who are not actively job seekers. In many cases, these candidates are already employed and may not be actively searching for new opportunities.
However, social media has made it easier for businesses to reach passive candidates who may be interested in new job opportunities.
Social media platforms such as LinkedIn, Twitter, and Facebook provide businesses with a vast pool of potential candidates. Recruiters can use these platforms to search for candidates based on specific skills, qualifications, and experience. They can also use social media to connect with potential candidates and engage with them on a personal level.
Moreover, social media allows businesses to showcase their company profile and company culture, making it easier to persuade passive candidates to consider working for their company. By creating a strong brand presence on social media, businesses can attract top talent job seekers and set themselves apart from their competitors. Social media can be an effective tool for businesses to communicate their brand message and values to potential job seekers, increasing the chances of attracting the best talent and improving company culture.
Social Media Background Checks
It’s no secret that in the world of social media and online fame, almost nothing goes without notice. Be it good or bad.
Another benefit of using social media for recruitment is the ability to conduct a social media background check on potential candidates and job seekers.
By utilizing social media, businesses can learn more about candidates beyond what is listed on their CVs. Employers can gain insights into a candidate’s personality, hobbies, interests, and overall character, which can help determine if the candidate is a good fit for the company culture.
A survey by The Harris Poll showed that 71% of the employers who responded said they believe every company should screen candidates’ social media profiles during the hiring process.
Social media background checks can be a valuable tool, but it is important to note that they should be conducted only if they are relevant to the job and comply with relevant privacy laws. Employers must be careful not to use social media to discriminate against candidates based on their age, gender, race, or other protected characteristics.
Social Media for Company Reputation Management
The power of social media in building a positive company image cannot be overstated. In fact, a survey conducted by Career Arc found that 82% of job seekers consider an employer’s brand before even applying for a job. This means that having a strong and positive reputation can significantly impact a company’s ability to attract top talent.
One of the key ways social media can help businesses manage their reputation is by allowing them to engage with their followers and respond to feedback. This provides a platform for businesses to showcase their company culture and values, which can be particularly important in industries where reputation is critical, such as finance or healthcare.
Social media also offers businesses a platform to share their achievements, employee success stories, and community initiatives. By showcasing these aspects of their company, businesses can establish themselves as a company that is committed to making a positive impact in their community, which can attract candidates who share similar values.
In fact, a report by LinkedIn has shown that 59% of recruiting leaders worldwide are actively investing more in employer brands.
Efficiency and Management
One of the key benefits of using social media for recruitment is that it can improve digital efficiency and management. By adopting innovative recruitment strategies and leveraging social media platforms, businesses can automate and digitise recruitment processes, making it easier to track and manage candidates.
For instance, businesses can use social media to post job vacancies, which can reach a broader pool of candidates and reduce the time and resources required for traditional recruitment methods.
One of the biggest game changers in the current market is LinkedIn Talent Solutions. LinkedIn tools such as LinkedIn Recruiter and LinkedIn Talent Insights empower recruiters and hiring businesses to streamline, automate, and manage their recruitment and hiring process using one platform.
In fact, social media recruitment was so successful that LinkedIn reported “new employees sourced through LinkedIn are 40% less likely to leave the company within the first 6 months.”
Reducing Hiring Costs
Finding the right employees is essential for any business, but it can also be a costly process. Traditional recruitment methods can often be expensive, time-consuming, and yield little results. Fortunately, social media has revolutionised the hiring process and made it more cost-effective for businesses. In this section, we will discuss how social media can reduce hiring costs for companies.
Social media recruitment can be a cost-effective option for businesses, compared to traditional recruitment methods. Businesses have even reported a 50% cost reduction in their hiring costs and a 28% reduction in employee turnover.
Moreover, social media recruitment can save businesses time and resources by streamlining the recruitment process. Social media platforms can automate and digitise recruitment processes, making it easier to track and manage candidates. Additionally, social media can be used to communicate with candidates throughout the recruitment process, providing updates and answering questions, which can lead to a better candidate experience.
With the increasing use of social media in recruitment, businesses that fail to leverage this tool may risk losing out on top talent or hiring the wrong candidate. Social media recruitment can help businesses stay competitive in the market, by providing a platform to reach potential candidates globally, regardless of their location or background.
Social media recruitment also offers opportunities for businesses to network with potential candidates, industry experts, and other businesses. By engaging with others in the industry, businesses can stay up-to-date with the latest trends and technologies, build their company reputation, and relationships that can lead to future business opportunities.