Cybernews: Marc O’Driscoll discusses everything Yoono


Our Managing Director, Marc O’Driscoll discussed the modern recruiting process with, and how Yoono, an automated intelligence service that enables organisations to build a better picture of the people they choose to employ and work with, can help to enhance the onboarding process.

How has Social Media influenced the trajectory of recruitment today?

Marc talked in depth about a range of important and interesting topics. One example is the rise in social media in relation to online recruitment checks – “With social media being an inseparable part of our everyday lives, it can reveal more about a person than we realize.”

The rise of social media has had a profound impact on industries such as marketing, advertising, and journalism, as companies and media outlets have had to adapt to the changing landscape of digital media.

While social media has brought many benefits, it has also raised concerns about GDPR, privacy, online safety, and the spread of misinformation when it comes to digital recruitment. As social media continues to evolve, it is likely that it will continue to shape and influence daily life in significant ways.

Marc highlighted that: “Today, more professionals understand that their public social media profiles impact their brand and how they can be viewed as extensions of their companies.

A candidate can be immediately eliminated from the hiring pool if they share provocative content, express discriminatory views, or present false qualification information.

As a result, the merger between an individual’s personal and professional life can tread a boundary of ethics when it comes to screening, creating a need for a consistent and non-bias process to be implemented. This is why we created Yoono.”

If you are interested to learn more about the Yoono platform, social media, innovating the recruitment process, and more then read the full article on